Nerd Herd Story

Fueled by Passion. Founded by Expertise.

Nerd Herd was founded by Ashlei Rolloff in 2015 to fill a need in the HVAC marketplace – An agency that understands how to market to technical audiences. We partner with commercial manufacturers and rep firms, like you to empower the marketing teams to excel in their roles.

Ashlei Rolloff - Nerd Herd Founder
Our Values

Dictate Our Actions

Ownership Mentality

Ownership Mentality

Stay Curious

Stay Curious

Demonstrate Expertise

Demonstrate Expertise

Grit

Grit

Nerd Herd

At the core of everything we do are our values. Our values are the essence of our company, leading our interactions with each other and our clients. They serve as the foundation for our actions, guide our decision-making, and define who we are as a company.

Our driving motivation is to empower our partners by creating marketing programs that align with business and sales goals so that marketing compliments the direction the company is headed. This ensures that our customers achieve exponential growth, as we believe that your success is the ultimate measure of our own. This is why ‘Empower partners for exponential growth‘ is our guiding principle.

Meet the Herd

Our team members

A photo of Ashlei Rolloff, Founder & CEO of Nerd Herd

Ashlei

Founder

A photo of the project manager at Nerd Herd

Kristine

Project Manager

A photo of our graphic desinger Kelly Zeng

Kelly

Designer

A photo of Anthony Medina

Anthony

Web & Graphic Design

A photo of the Copywriter at Nerd Herd

Trista

Copywriter

A photo of Chris Neal, videographer at Nerd Herd

Chris

Videographer

A photo of our web developer Eric Schmid

Eric

Web Developer

A photo of an intern at Nerd Herd

Intern

Marketing Coordinator

A photo of a puppy

Luna

Nerd Herd Security

Join The Herd