Ashlei Rolloff
Ashlei Rolloff

Founder, CEO

Ashlei Rolloff is the founder and CEO of Nerd Herd- a marketing agency created for the HVAC industry. Rolloff is an accomplished marketing executive and serial entrepreneur recently honored as an Ad Fed 32Under32 Winner in 2022. 

Throughout her career, she has partnered with firms ranging from top regional rep firms to national manufacturers to startup businesses to develop their digital marketing strategies. Her focus is on creating impactful brands by leveraging thought leadership, strategic marketing analysis, digital marketing strategies, clear messaging, and unforgettable branding that sets companies up as differentiators in their categories.

Ashlei spent the last 6 years at a regional manufacturer’s rep firm in the Midwest. At the time, the firm was outsourcing its marketing, supplemented with in-house effort from its admin team. She found that most agencies needed help understanding the politics, customer profiles, sales territories, and specific messaging needs of the HVAC industry. This proved to be costly with marginal results.

This is where the idea of creating a niche marketing agency for HVAC businesses first sparked. The Nerd Herd team understands the HVAC industry’s complexities and helps firms develop simple solutions to generate more revenue. Today, we are happy to expand our marketing services to others in the industry… 

Ashlei also serves on the Board for several startups and volunteers her time with Team Women as a mentor. Her Friday and Saturday nights are typically spent attending hockey games for the kids she and her husband host during the junior hockey season. #GoSquatch


Achiever | Individualization | Learner | Futuristic | Input