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Like the content marketing strategy, social media strategy involves content assets being brainstormed, created, published and promoted to meet a particular objective. Doing this well can save you thousands of dollars down the road in rework since your team is creating from data-driven decisions, rather than inspiration.
Anyone can put out content on social media. The hard part comes when you want to:
- Target a specific audience
- Aim for engagement
- Compare yourself to competitors
- Moderate unwanted interactions
- Post consistently
An impactful B2B social media marketing strategy includes a mix of various tactics and deliverables, such as:
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B2B social media marketing strategy 101: Important questions to ask first.
- Who are you creating content for?
- What is the problem you are trying to solve?
- What makes your content different than your competitors?
- What type of content would be best to convey your message?
- Do you have a CMS (content management system) to create and publish content?
- How will you reach your customers?
- What are your main KPIs (key performance indicators)?
- Do you have content you can repurpose to start with?
How do you start a B2B social media marketing strategy? Here are a few ideas:
- Set goals and benchmarks for success
- Create buyer personas
- Conduct a content audit to identify gaps in your current marketing
- Brainstorm content ideas
- Conduct keywords and identify opportunities for content creation
- Choose the correct type of content for your message
- Create a road map for how you’ll create and manage content
- Leverage your existing sales team and leadership as spokespeople and content creators
- Content promotion and amplification
- Paid advertising, PPC, and SEO to create demand generation
- Ensure you have an email marketing program like MailChimp
- Track the performance of your content monthly or quarterly and report on this so you can identify trends
- Save yourself time and start quickly with repurposed content. Webinars make great resources for recycled blogs, social media posts and videos.
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Let us help you deliver the right message to the right people at the right time.
Focus on customers and tell a memorable story that they can relate to. Paint a picture of what life will be like after reps profit from selling your product and end-users rave about value, energy savings, or reduced maintenance costs.
Having great content is not enough. You need to know how to create the right content strategy and articulate your brand’s value.
Capturing the attention of a busy consumer is the pain point of any company. And it’s our biggest strength.
No matter if you’re selling a chiller, VFD or filter, all marketing is ultimately human to human. That’s why authenticity, storytelling, and brand purpose are the ultimate currency in B2B marketing.
