Strategic Marketing for HVAC Businesses Ready to Scale


We help HVAC manufacturers, rep firms, and their partners align brand, marketing, and operations into a growth engine that drives results.

Built for HVAC. Designed for Growth.

We work with B2B2C HVAC manufacturers, distributors, sales rep firms and the greater A/E/C industry. Whether you need to understand the role of marketing and how it drives ROI, evolve your brand, or build a strategic plan your internal team can execute—we’ve got you.

How We Help HVAC Businesses Scale With Clarity

Strategic Planning

  • Discovery & Roadmap
  • Department Alignment & Goal Setting 
  • Research
  • Business & Marketing Strategy
  • Marketing Plan
  • Content Calendar Framework

 

Brand Development

  • Brand Strategy
  • Positioning, Personality & Messaging
  • Visual Identity & Guidelines
  • Internal Brand Templates and Initial Assets

Marketing Activation

  • Campaign Playbooks
  • Sales Enablement Literature and Presentations
  • Digital Campaign Execution

How We Work With Your Team

We follow a proven framework called B.U.I.L.D.™ — a strategy-first process built for HVAC companies ready to align marketing with real business outcomes.

B.U.I.L.D.™ stands for:

  • Brand – Define who you are and how you show up.
  • Understand – Audit what’s working and map the right priorities.
  • Implement – Execute campaigns that support your sales goals.
  • Launch – Monitor, test, and refine what’s in motion.
  • Deliver – Equip your internal team for long-term, in-house success.

We don’t just create marketing — we build your system for sustained growth.

Let’s Build a Marketing Strategy That Actually Drives Sales

Start with Discovery and gain clarity on how marketing can align with your business goals. We’ll show you what’s working, what’s not, and where to focus first.

Our Ideal Client

We partner with B2B2C HVAC companies such as manufacturers, distributors, sales reps and their customers to market to technical audiences.

Trusted by HVAC Leaders

See What Our Clients Are Saying

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Greg Groppoli
May 9, 2024
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I hired Ashlei and her team to build my first website. I had some very out-of-the-ordinary requests for my site and her team executed this flawlessly. I am a novice when it comes to websites and internet content but Ashlei's communication and professionalism immediately brought me comfort and confidence that I had chosen the right firm. I have since received several complements on my site from customers and it has helped immensely in my goals to grow my business. Would highly recommend!
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Nick Meidl
February 28, 2024
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Ashlei and team were so easy to work with and helped with ideas to bring more business. The "Free Estimate" tool they created for my website generated 30% of my first years business. Easy to work with, very professional, and know what needs to be done to get results. HIGHLY RECOMMEND!
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Tracy Kelly
February 16, 2024
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I’ve worked with the Nerd Herd team and they are great! Highly recommend.
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Randy Amborn
February 9, 2024
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Ashlei Rolloff and her colleagues are rapidly building a reputation as the go-to agency for HVACR marketing. She brings experience with a leading rep and a drive to succeed to the table. In my opinion, based on a 40-year career in HVAC marketing, this will deliver superior business results than a larger or less-specialized agency. I'd advise HVAC reps and manufacturers alike to consider Nerd Herd as a marketing partner.
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Melissa Kalish
January 29, 2024
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We LOVE NerdHerd, and are so fortunate to have them as part of our Marketing team. The HVAC industry is very niche, especially as a manufacturer's rep, and it would be painful, expensive and time consuming to bring on a marketing firm who isn't well-versed in this industry. NerdHerd eased that pain for us and have helped us tremendously in our market. We are very grateful for the HVAC knowledge of Ashlei, and the PM work of her skilled team (especially Kristine, Eric and Anthony). I cannot recommend NerdHerd enough!
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Oxygen8
January 17, 2024
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We had a fantastic time working with Ashlei and the team at Nerd Herd! They took the time to really understand our business and marketing goals, and helped to create tailored and practical marketing plan for our small team. They were quick to respond and provided transparency throughout the entire process. If you're in the HVAC industry and looking to improve your marketing, we highly recommend contacting the Nerd Herd team!
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rob lee
April 18, 2023
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Awesome company to work with.
HVAC B2B Marketing Proven Process Nerd Herd

We Understand B2B2C HVAC Marketing. It’s All We Do.

In the rapidly evolving landscape of HVACR marketing, Nerd Herd stands as a strategic ally for executives and marketing professionals who are looking to create focus and drive results with their marketing program. Join in the conversation on our podcast, HVAC Leaders.