Your reps sell it. We make sure buyers choose it.
A full marketing department for the cost of one marketing hire, with the return reported on your P&L.
Sound familiar?
You know marketing matters. You just do not have anyone to run it.
Every quarter without a plan costs you bids
When nobody owns marketing, the work lands on an EA, a sales manager, or you. Launches slip and reps lose confidence, while the competitor with the stronger brand gets the spec.
Your guide
Built by someone who ran marketing inside a commercial HVAC rep firm
Ashlei Rolloff led a 20-person marketing team across three departments at a commercial HVAC rep firm. The internal agency she built there crossed $1M in its first year and became Nerd Herd in 2015.
We already speak spec sheet, submittal, and rep channel.
- AdFed 32 Under 32
- HVAC Leaders podcast host
- AHR Expo 2027 speaker
The plan
Three steps to marketing that wins work
01
Book a strategy call
Thirty minutes. Tell us what you sell and where bids are slipping.
02
Get your roadmap
We map your market and rep channel, then rank every move by its return.
03
We build and run it
We run the work month to month and report results in the numbers you already track.
Trusted by manufacturers and rep firms
Ways to work with us
Pick the engagement that fits your team
No marketing team
We run it for you
Your complete marketing function on a monthly retainer, run by people who know HVAC.
Coordinator, no strategy
We build the plan you own
Positioning, a launch framework, and a 12-month plan in 90 business days.
Leaders who want hours back
AI for your company
Your team builds its first two AI employees on Claude in a four-week live cohort.
FAQ
Questions HVAC and building-product leaders ask us
What does Nerd Herd do?
Nerd Herd builds and runs the marketing function for HVAC and commercial building-product manufacturers that sell through reps and distributors. We create the strategy, sales tools, and campaigns that help your reps win more bids and help your product launches land.
Who does Nerd Herd work with?
We work with HVAC manufacturers, commercial building-product manufacturers, and the rep firms that sell their lines. That includes commercial plumbing and mechanical, building automation and controls, fire protection, and commercial refrigeration. Most clients have no dedicated marketing manager, or a coordinator with no strategy behind the work.
How much does an outsourced HVAC marketing team cost?
A Nerd Herd engagement costs about the same as one marketing hire, and you get a full team with HVAC experience from the first week. Book a strategy call and we will scope the engagement that fits your goals and budget.
How fast will we see results?
You get a ranked roadmap within the first 90 business days, and some fixes pay off sooner. One mechanical engineering client won two jobs within 30 days of submitting the RFP Nerd Herd redesigned and rewrote.
Why hire an HVAC-specific marketing agency?
Our founder ran marketing inside a commercial HVAC rep firm, leading a 20-person team across three departments. We already know the spec process, the rep channel, and how engineers evaluate products, so you skip months of onboarding.
Proof
Results from companies like yours
2 wins in 30 days
RFPs that win
A mechanical engineering firm kept losing public-sector bids. We rebuilt its RFP and it won two jobs within 30 days.
Valve manufacturer
A website built for reps
Reps select products faster, and engineers trust what they find.
185% more form submissions
Marketing that keeps reps in front of buyers
One year of content, email, and LinkedIn run by Nerd Herd for an HVAC rep firm.
Win the bids your product deserves
Picture reps who sell with confidence and a pipeline you can forecast. It starts with a 30-minute strategy call.
