Our story
Win more bids with marketers who speak spec sheet
Ashlei Rolloff ran marketing for a commercial HVAC rep firm and watched excellent products lose bids to stronger brands. The agency she built to fix that crossed $1M in year one and became Nerd Herd.
Recognition
Trusted voice in the HVAC industry
How we work
Stay curious
We learn your products, your reps, and your buyers before we recommend anything.
Disciplined focus
We rank every move by its return and do the few things that move revenue.
Go giver
We share what we know with clients, reps, and the industry through the HVAC Leaders podcast.
Own it
We report results in your numbers and take responsibility for the outcome.
Founder
Read the full story
How a rep firm marketing team became a company that builds marketing for the whole channel.
Careers
Join the team
We hire strategists, writers, and builders who love technical industries.
FAQ
About Nerd Herd
Who founded Nerd Herd?
Ashlei Rolloff founded Nerd Herd in 2015. She previously led a 20-person marketing team across three departments at a commercial HVAC rep firm, where the internal agency she built crossed $1M in its first year.
Where is Nerd Herd based?
Nerd Herd is based in the Minneapolis, Minnesota area and works with manufacturers and rep firms across North America.
If you build it well, buyers should know it
Book a 30-minute strategy call and we will show you where your marketing is losing bids.
