Who we work with
Built for manufacturers with a great product and marketing that has not caught up
Nerd Herd works with HVAC and commercial building-product manufacturers, and the distribution partners that sell their lines. If this profile sounds like you, we should talk.
- HVAC manufacturers
- Plumbing and mechanical
- Building automation and controls
- Fire protection
- Commercial refrigeration
- Distribution channel partners
A strong fit
Our best clients look like this
You sell through reps
Your product reaches the jobsite through a distribution channel, so your marketing has to equip those reps first.
Nobody owns marketing yet
You have no marketing manager, or a coordinator doing good work with no strategy behind it.
You are $10M to $500M+
You have the revenue to grow and the complexity that comes with it.
You move fast
You make decisions quickly and run with direction once you have it.
You want a straight answer
You value honest feedback over a comfortable one.
You measure it on the P&L
You want marketing to report in the numbers leadership already tracks.
Probably not a fit
We may not be right for you if
- You already have an in-house marketing team of three or more
- You need a pilot project or a formal RFP before a first conversation
- You want execution with no strategy behind it
- Your company is under $10M in revenue
Two ways to start
Pick the engagement that fits
- Strategic Foundation, $35,000. Over 3 to 4 months you get deep discovery, positioning, and a 90-day roadmap your team can run.
- Execution support, from $10K per month. We build and run the plan with your team, starting two weeks after the roadmap is done.
Apply
Tell us about your company
Fill out the form and we will follow up to schedule a strategy call.
FAQ
Questions about fit
What size company does Nerd Herd work with?
Nerd Herd works with HVAC and commercial building-product manufacturers from $10M to $500M+ in revenue that sell through reps and have no marketing manager, or a coordinator with no strategy behind the work.
How much does the Strategic Foundation cost?
The Strategic Foundation is $35,000 over 3 to 4 months and delivers deep discovery, positioning, and a 90-day roadmap. Execution support starts at $10K per month.
Who is not a fit for Nerd Herd?
Companies with an in-house marketing team of three or more, companies under $10M in revenue, and teams that want execution with no strategy behind it.
Not sure where you fit?
Thirty minutes is enough to find out. Book a strategy call and we will point you to the right engagement.
