Founder story
I build marketing for the companies that build buildings
Today I run Nerd Herd. Our team builds and runs marketing for HVAC and building-product manufacturers and the rep firms that sell their lines. Clients get a marketing department for the cost of one hire, and they see the return on their P&L.
That work started years before Nerd Herd was a full-time company.
Where it started
Ten years inside the HVAC channel
Freelance website and branding projects turned into an LLC in 2015. I named it Nerd Herd because technical expertise belongs in marketing.
Then a recruiter brought me to SVL, a commercial HVAC rep firm, to build marketing from the ground floor. Over seven years that team grew to 20 people across three departments serving five companies, and I became VP of Marketing. In my final 18 months I launched an internal agency that booked a projected $1M+ in its first year.
From the inside, I watched manufacturers with excellent products lose bids to competitors with stronger brands. Reps sold with outdated tools. Launches went out with no plan. Marketing lived in someone’s spare time.
The turning point
The door that opened in 2022
SVL decided to refocus on its core business and divest the agency. That decision opened the door I had been circling for years. In September 2022 I took Nerd Herd full time and built it on EOS and written values from day one.
What I learned at SVL is that marketing earns a seat at the executive table when it reports in the numbers leadership already tracks. Every Nerd Herd engagement is built that way.
- AdFed 32 Under 32, 2022
- Outstanding Mentor, WaveMaker Awards, 2023
- HVAC Leaders podcast host
See what that looks like for your team
Book a 30-minute strategy call. We will show you where your marketing is losing bids and what to fix first.
