Hvac Leaders
HVAC Leaders, hosted by Founder and CEO Ashlei Rolloff, is built for commercial B2B leaders who have hit the next ceiling.
The revenue is there. The systems work. The team executes. Then growth exposes everything the current model cannot hold. Coverage breaks, alignment slips, and every critical decision runs through you. The harder you push, the more permanent the bottleneck becomes.
This is where conscious leadership becomes required. Not as a concept, but as a system. HVAC Leaders is for the leader who is ready to stop being the answer and start building systems that do not depend on them. No theory. No fluff. Just practical, proven leadership inside real commercial B2B environments. When the forecast stabilizes, the team moves in the same direction, and you get your life back. That is the shift this is built for.
Our Episodes
You’ve built something real. But when you add people and revenue, your systems break and you get pulled back in. Scaling means your systems evolve—both how you operate and who you are as a leader. This is conscious leadership.
How you show up—your awareness, your decision patterns, your energy—directly impacts your commercial performance. Your reps perform consistently. Your forecast holds. Your team stays because they understand what matters.
When your systems evolve, something shifts. You have an engaged team aligned to your values. A business with 10x impact.
What if the answers that built your HVAC business are now slowing your team down?
In this episode of HVAC Leaders, host Ashlei Rolloff sits down with executive coach Lori Bruhns to discuss a leadership shift that many technical leaders struggle with: moving from telling people the answers to coaching them to think.
After nearly two decades coaching engineers, executives, and technical leaders, Lori has seen the same pattern repeatedly. Leaders succeed because they know the answers. But eventually, that strength turns them into the bottleneck.
Instead of building a team that solves problems, they unintentionally build a team that waits.
Lori explains how a coaching mindset changes that dynamic and creates teams that think, solve, and grow on their own.
Key insights from this episode:
- Why the same expertise that built your company can limit your growth
- The leadership shift from telling to asking
- How curious questions reveal gaps in thinking and training
- The difference between closed questions (facts) and curious questions (insight)
- How the language shift from problem to puzzle changes how teams approach challenges
- Why technicians and operators often need 90–180 days to truly absorb new knowledge
- The four learning styles leaders should understand to train teams more effectively
Referenced Links:
Grab Lori’s coaching guide: https://loribruhns.com/guide/hvac-coaching-guide
More on Lori: https://loribruhns.com
Connect with Lori: https://www.linkedin.com/in/loribruhns/
