Hvac Leaders
HVAC Leaders, hosted by Founder and CEO Ashlei Rolloff, is built for commercial B2B leaders who have hit the next ceiling.
The revenue is there. The systems work. The team executes. Then growth exposes everything the current model cannot hold. Coverage breaks, alignment slips, and every critical decision runs through you. The harder you push, the more permanent the bottleneck becomes.
This is where conscious leadership becomes required. Not as a concept, but as a system. HVAC Leaders is for the leader who is ready to stop being the answer and start building systems that do not depend on them. No theory. No fluff. Just practical, proven leadership inside real commercial B2B environments. When the forecast stabilizes, the team moves in the same direction, and you get your life back. That is the shift this is built for.
Our Episodes
You’ve built something real. But when you add people and revenue, your systems break and you get pulled back in. Scaling means your systems evolve—both how you operate and who you are as a leader. This is conscious leadership.
How you show up—your awareness, your decision patterns, your energy—directly impacts your commercial performance. Your reps perform consistently. Your forecast holds. Your team stays because they understand what matters.
When your systems evolve, something shifts. You have an engaged team aligned to your values. A business with 10x impact.
What does it take to build something that lasts for more than 50 years?
In the first episode of our special HVAC Leaders series, Three Generations of HVAC Leadership, Ashlei Rolloff sits down with Jim Newman, co-founder of ThermalNetics, to explore the leadership principles, customer relationships, and decisions that built a company designed to stand the test of time.
Jim shares stories from the early days of ThermalNetics, why selling service instead of simply selling equipment changed the customer experience, and how listening, resilience, and continuous learning became the foundation of his leadership philosophy.
The conversation goes beyond HVAC. Jim reflects on failure, mentorship, purpose, and why great leaders never stop learning. He also shares how a book by Pema Chödrön, Welcoming the Unwelcome, influenced the way he thinks about setbacks, growth, and attitude.
This episode begins our special three-part series:
Three Generations of HVAC Leadership
Part 1: Where We Started with Jim Newman
Part 2: Where We’ve Been with Rick Sutkiewicz (Coming Soon)
Part 3: Where We’re Going with Matt Russell (Coming Soon)
In this episode, you’ll learn:
- Why relationships have always been the foundation of great business
- How ThermalNetics differentiated itself by selling service, not just equipment
- Why leaders should spend more time listening than talking
- What resilience really looks like in business and in life
- Why failure can become one of your greatest teachers
- How mentoring the next generation strengthens the future of the HVAC industry
- Why existing buildings represent one of the industry’s biggest opportunities
Resources Mentioned
- Welcoming the Unwelcome: Wholehearted Living in a Brokenhearted World by Pema Chödrön Learn more about the book
Connect with Jim
- LinkedIn: https://www.linkedin.com/in/jimnewmandeanofgreen/
Whether you’re leading a business, mentoring future leaders, or looking for perspective from someone who has spent decades shaping the HVAC industry, this episode is a reminder that lasting success isn’t built overnight. It’s built through relationships, resilience, and a commitment to making the people around you better.
