BUILD AI Institute • AI education for HVAC & AEC marketers
Stop guessing.
Start building.
Start with the AI Boot Camp for quick wins you can use immediately. Want to go deeper? Join the Cohort starting end of July.
You bring your company’s spec sheets. You leave with AI workflows that reclaim 10 to 15 hours of coordination work every week.
Entry point
The HVAC/AEC
Content Engine
AI Boot Camp • July 16–17 • Two live sessions
Leave with 5 sales-ready assets built from a single manufacturer spec sheet.
Session 1 • July 16
LinkedIn post (company voice)
Distributor or dealer partner email
Session 2 • July 17
Sales enablement one-pager
Buyer FAQ
Social media caption
AI Boot Camp graduates receive first access to Cohort 1 enrollment.
Flagship program
BUILD AI Institute
Cohort 1
10 weeks. Live builds. 10 AI Employees. Waitlist open now.
10 AI Employees. Live weekly builds. Cowork platform. Capstone certification.
Waitlist open now. Corporate seats at $10,000. Invoice or PO available. Claude Pro ($20/month) required per participant.
The journey
01
Where you are now
Doing coordinator-level work you were never meant to do
You’re drowning in last-minute sales requests, coordination tasks, and technical approval processes that keep you from doing what actually moves the needle. You know you’re capable of more. You’re just not getting the time to prove it.
02
What happens inside
You build systems that buy back your time
You build AI workflows using your company’s actual spec sheets and brand voice. Every session ends with a working system you can activate the next morning. More capacity means more time to think strategically, not just execute.
03
What changes after
You can finally tie an ROI to marketing
You walk into the room and prove it. Not with activity reports, with measurable results. You stop being the person who makes things look pretty and start being the reason the number moved.
What you actually learn
“You bring a spec sheet. You leave with five assets your sales team can use tomorrow. Built live. In 90 minutes.”
This isn’t elusive strategy. These are workflow systems. One spec sheet in. Five assets out. Ten to fifteen hours reclaimed every week.
AI Boot Camp • July 16–17
The HVAC/AEC
Content Engine
Build five sales enablement assets in 90 minutes. You bring a single manufacturer spec sheet. You leave with an AI content workflow your team can use tomorrow.
This is the entry point to AI fluency for HVAC and AEC marketers. Complete it and you’ll understand exactly what the Cohort is built on before you decide to enroll.
Led live by
Ashlei Rolloff
Founder, Nerd Herd • AI educator for HVAC & AEC marketers
Session 1 • Wednesday July 16
Build your content engine from a single spec sheet
We set up the AI project, lock in the company brand voice, and build your first assets live from a spec sheet you bring. You leave with a LinkedIn post in the company voice and a sales email ready to send.
One spec sheet in. LinkedIn post and sales email out.
Session 2 • Thursday July 17
Build the assets your sales team has been asking for
We build three more assets live from the same spec sheet. You leave Session 2 with a sales enablement one-pager your reps can use in the field, a buyer FAQ document that handles objections before the meeting, and a social media caption ready to schedule.
One-pager, buyer FAQ, and social media caption. Built live.
Investment
$497
One-time • 12 seats maximum
Format
2 live sessions
Duration
90 min each
Platform
Cowork
Both live sessions with recording access
5-prompt Content Engine sequence
Company brand voice built and saved
5 sales-ready assets from one spec sheet
Confirmation email with calendar invite and Cowork access link arrives immediately.
First access to Cohort 1 founding-rate enrollment
Seat availability • 12 total
AI Boot Camp 1 sold out. Register early.
AI Boot Camp graduates get first-look access to Cohort 1.
Proprietary framework
The BUILD
framework
BUILD is Nerd Herd’s proprietary marketing process used across all consulting clients. Every workflow you build in this program maps directly to it. You’re not just learning AI. You’re learning how to deliver consulting-level marketing strategy in a fraction of the time. This framework has been used across hundreds of technical B2B companies over the last 10 years.
B
Brand
Define the brand voice and positioning that drives every asset
U
Understand
Know your buyer, their language, and what moves them to act
I
Implement
Execute campaigns and workflows that generate measurable pipeline
L
Launch
Optimize, test, and scale. Performance monitoring and lead nurturing go live.
D
Deliver
Full performance review, next-phase scaling, and a long-term roadmap that compounds quarter over quarter.
Flagship program • BUILD AI Institute
Cohort 1
Ten weeks of live builds. You graduate with 10 named AI Employees running in your stack — autonomous agents and human-activated workflows built from your company’s actual data. Certified. Deployed.
Enrollment opens
Now
Waitlist open
Free workshop
July 9
12:00 PM CT • No cost
Enrollment closes
July 28
Slack opens. Pre-work sends.
Week 1 begins
July 28
Live delivery starts
Certification
Oct 6
Week 10 capstone
10-week curriculum • Build as you go
Week 1 • Jul 28
The Foundation Builder
Week 2 • Aug 4
The Brand Strategist
Week 3 • Aug 11
The Content Producer
Week 4 • Aug 18
The Campaign Manager
Week 5 • Aug 25
The Event Coordinator
Week 6 • Sep 1
The Marketing Analyst
Week 7 • Sep 8
The Automation Manager
Week 8 • Sep 15
The Story Producer
Week 9 • Sep 22
The Training Director
Week 10 • Oct 6
The AI Department Head: Capstone. Present Your Stack. Earn Your Certificate.
Who this is for
This is for you if...
This is not for you if...
What AI Boot Camp 1
attendees said
Pulled from session transcripts. Used with permission.
AI in action • Claude • nerdherdpro.com
I feel accomplished. I’ve got another skill I can do. I can immediately go out and teach other people on my team how to do that.
Elizabeth
AI Boot Camp attendee
I learned so much from Nerd Herd’s AI training that I feel my skills are supercharged to support my work on another level now, having gone through the hands-on training.
Bree
AI Boot Camp attendee
I was at an event talking to one of my friends and telling her about it. She said we need to talk about this more.
Michelle
AI Boot Camp attendee
AI Boot Camp 1 sold out. Attendees are moving into the Cohort. The next opportunity to get in at the entry level is AI Boot Camp on July 16–17.
Reserve an AI Boot Camp seatCommon questions
FAQ
Do I need AI experience before joining?
No. The AI Boot Camp is built for marketers who are AI-curious but have not yet built a system. You start from scratch and leave with a working workflow.
Is there pre-work before the AI Boot Camp?
No pre-work required. Just show up with a spec sheet or product document from your company. That is your raw material for the entire session.
What if I miss a live session?
Both AI Boot Camp sessions are recorded. All registrants receive the recording and transcript. Sessions run on Cowork. The live build is where most of the value happens, but recordings are available.
What is the time commitment for the Cohort?
One 90-minute live session per week for 10 weeks on Cowork. You build one AI Employee per week. Designed to fit inside a normal work week.
I don’t have time for another commitment. Why is this different?
The workflows you build in the first two sessions alone give you back more time than the course takes. Marketers who complete this program reclaim 10 to 15 hours per week from coordination work.
What is the difference between the AI Boot Camp and the Cohort?
The AI Boot Camp is two sessions. You leave with five sales-ready assets and a working AI workflow. The Cohort is 10 weeks. You leave with a full marketing system, peer accountability, and a certification.
Do I need to be in HVAC or AEC to join?
The program is built specifically for HVAC and AEC marketers. Every workflow and example is designed for the industrial trades environment. If you are outside that world, this is not the right fit.
Can my company purchase a corporate seat?
Yes. Corporate Cohort seats are available at $10,000 for one to three team members. Invoice and PO options available. Contact us before enrollment closes July 28.
Two ways in
Pick your
starting point.
Start with the AI Boot Camp for quick wins you can use immediately. Move to the Cohort when you are ready to build a full system and earn certification.
Both programs are led live by Ashlei Rolloff. Neither is a passive video course.
BUILD AI Institute: Cohort 1
$6,997
10 weeks. Live builds. Slack community. Certification. Introductory rate. Waitlist open now, closes July 28.
AI Boot Camp: The HVAC/AEC Content Engine
$497
2 live sessions. July 16–17. 12 seats. Five sales-ready assets from one spec sheet.
Not sure which is right for you? Attend the free workshop on Wednesday July 9 first. No commitment. Reserve your spot →
→ Free live workshop
July 9 • 12:00 PM CT — You have used ChatGPT. You have not used AI.
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