B.U.I.L.D.™ – Nerd Herd’s Proven Process for Strategy First Marketing
HVAC Marketing Needs to Do More Than Just “Show Up”
For too long, HVAC marketing has been stuck in a cycle of outdated, reactive tactics—sell sheets rushed out every time sales asks, a website that’s nothing more than a digital product catalog replicating the Aaon 3 ring binder, and trade show booths that feel more like a tradition than a strategy. None of it ties back to revenue. None of it gives you a clear line of sight into ROI.
B.U.I.L.D.™ Changes That.
This isn’t about just “having marketing.” It’s about aligning marketing with sales to drive measurable business growth. When done right, marketing doesn’t just support sales—it builds demand, strengthens sales relationships, establishes market leadership, and directly contributes to the bottom line.
That’s exactly what B.U.I.L.D.™ is designed to do.
The B.U.I.L.D.™ Framework
Brand
Positioning & Strategy
What's Included:
- Market research & competitive analysis
- Customer persona development
- Brand messaging & differentiation
Nerd Herd Services
- Brand Strategy (Brand Architecture, ICP, Personas, Strategy)
- Positioning (Brand Archetype, UVP, Messaging Hierarchy, Customer Segmentation, Product Messaging)
- Brand Tone & Voice Development, Visual Messaging
- Logo, Brand Guidelines, Social Media Templates, Business Collateral
What Success Looks Like
- Clear brand structure, customer segmentation, and market positioning documented for internal and external alignment.
- Defined and differentiated brand messaging ensuring consistent communication across all channels.
- Unified brand tone and voice strategy integrated with visual elements for strong brand recognition.
- Consistent and professional brand identity established with essential branded assets.
Understand
Marketing Plan Development
What's Included:
- Content & SEO strategy
- Paid media & ABM planning
- Website & UX audit
Nerd Herd Services
- Discovery & Roadmap, Marketing Channel & Performance Analysis, SWOT & Competitive Analysis, VoC Research
- Key Marketing Projects & Budget Allocation
- Content Calendar Framework, Channel Strategy & Target Mapping
What Success Looks Like
- Discovery & Roadmap, Marketing Channel & Performance Analysis, SWOT & Competitive Analysis, VoC Research
- Defined resource allocation ensuring highest ROI for planned initiatives.
- Content Calendar Framework, Channel Strategy & Target Mapping
Implement
Marketing Execution
What's Included:
- Content creation & campaign launches
- Ad placement & lead generation
- ABM outreach & engagement
Nerd Herd Services
- Campaign Management
- Content Execution
- Paid Media
- ABM Outreach
What Success Looks Like
- Live marketing campaigns with measurable engagement metrics and audience interaction.
Launch
Optimization & Testing
What's Included:
- Performance monitoring
- A/B testing of content & ads
- Email & lead nurturing workflows live
Nerd Herd Services
- Campaign Performance Review
- Data Analysis & Iteration
- Lead Nurturing & Automation
- SEO & Paid Media Optimization
What Success Looks Like
- Detailed performance reports with insights for ongoing marketing optimizations.
- Efficient lead nurturing workflows in place driving conversions and engagement.
- Improved ad targeting and organic search performance through iterative refinements.
Deliver
Scalability & Growth
What's Included:
- Full performance review
- Refinement & next-phase scaling
- Long-term marketing roadmap creation
Nerd Herd Services
- Marketing Strategy Review
- Marketing Team Development & Consulting
- Long-Term Growth Planning
- Quarterly Strategy Reviews
What Success Looks Like
- Marketing strategy refined based on growth goals and industry shifts.
- Internal team capabilities enhanced for long-term marketing sustainability.
- Scalable marketing roadmap aligned with evolving business objectives.
- Measurable marketing KPIs that are indicators of marketing impact on bottom line
Because “Let’s Try This” Isn’t a Strategy.
Marketing shouldn’t be a gamble. Yet too many A/E/C businesses take an ad hoc approach—piecemeal content, underperforming and untraceable tactics, and sales teams struggling to stay top of mind in a saturated market.
B.U.I.L.D.™ changes that.
Most agencies don’t understand the A/E/C industry or the role marketing should play in driving revenue. That’s why so many marketing efforts fall flat. B.U.I.L.D.™ isn’t about making noise—it’s about creating measurable impact. It’s a structured, sales-driven approach that strengthens your market position, keeps your business top of mind, and supports your team with the right tools to win more work.
Because if marketing isn’t growing revenue, what’s the point?
Who Is B.U.I.L.D.™ For?
For Manufacturers & Representatives:
- Increase personal and brand visibility: Ensure your sales team and company are positioned as thought leaders leading conversations that are relevant to customers.
- Drive specifications: Influence decision-makers to specify your products in their projects.
- Support your sales team: Provide your representatives with marketing tools that speak the same language as your sales team, not generic marketing buzzwords.
For A/E/C Firms & Service Providers:
- Generate high-quality leads: Attract prospects that align with your business objectives.
- Establish credibility: Position your firm as a trusted authority in your field.
- Expand market reach: Implement strategies that penetrate new markets effectively
Unlike generic marketing agencies, we don’t waste time on random tactics. B.U.I.L.D.™ is built for the way this industry actually operates.
Why Choose B.U.I.L.D.™ Over Other Marketing Approaches?
Because most agencies don’t understand your business.
If you’ve worked with a marketing agency before, chances are you’ve been disappointed. They didn’t get the industry, didn’t understand the complexity of your sales cycle, and took too long to figure it out—wasting time and money in the process. That doesn’t work for an HVAC manufacturer, rep firm, or A/E/C leader who needs marketing to actually partner with sales, not slow it down.
B.U.I.L.D.™ is different.
- We don’t need to “get up to speed” on your industry—we’ve been in it for more than a decade.
- We know how talk to engineers, contractors, building owners, and facility managers—because HVAC and A/E/C is the only industry we work in.
- We align marketing with business objectives, ensuring your sales team has the right tools to win more work and stay top of mind with their customers.
Marketing in a technical industry isn’t just about making noise. It’s about credibility, trust, and keeping your business top of mind with the right customers, at the right time. Do it wrong, and you lose rapport fast.
That’s why we built B.U.I.L.D.™—a proven, structured approach that helps A/E/C businesses stay ahead and win more often.
How to Get Started with B.U.I.L.D.™
Step 1:
Schedule a Discovery
We start with a deep dive into what’s working, what’s not, and where you need to go. The output? A 12-month roadmap that aligns your marketing with your business goals.
Step 2:
Get Your Custom B.U.I.L.D.™ Plan
A clear, strategy-first marketing plan tailored to your audience and revenue goals.
A structured approach to execution that ensures measurable impact.
Step 3:
Start Implementing – We partner with your internal team to grow their skills
The goal is for our customers to not need us long term- we teach your team how to execute marketing so you can take this in house and avoid the external investment. This helps build your culture and reduces turn over since your marketing team will have a strong advocate and support as they grow.
With expert execution and ongoing optimization, we turn strategy into real revenue growth.
Ready to build a marketing strategy that actually delivers?
FAQs About B.U.I.L.D.™
Q: How is B.U.I.L.D.™ different from traditional marketing?
A: Traditional marketing often lacks focus and alignment with sales objectives. B.U.I.L.D.™ is a structured, strategic process designed to generate revenue, not just brand awareness.
Q: How long does the B.U.I.L.D.™ process take?
A: Strategy & planning take 3-6 months, depending on complexity. Execution and optimization follow.
Q: Is B.U.I.L.D.™ only for large manufacturers?
A: No. Whether you’re an established company or a growing firm, B.U.I.L.D.™ is designed to help you scale efficiently with marketing that works. B.U.I.L.D.™ is scalable and adaptable, making it suitable for both established companies above $50M in revenue who are growth oriented and aiming to scale efficiently with effective marketing strategies.
Let’s B.U.I.L.D.™ Your Success Together!
Your marketing strategy should work as hard as you do. With B.U.I.L.D.™, you get a structured process that delivers measurable results.
