Solutions
Your B2B2C HVAC Marketing Partner
We partner with HVAC manufacturers, rep firms, and distributors to turn reactive marketing into a structured growth engine. Our work spans strategy, brand, and execution—because that’s what it takes to move the needle in this industry.
Strategic Planning
Lead with strategy. Execute with purpose.
We start every engagement by aligning your business, brand, and marketing goals—so your internal team knows exactly where to focus and why it matters.
- Discovery & Roadmap
- Department Alignment & Goal Setting
- Market & Customer Research
- Business & Marketing Strategy
- Marketing Plan Development
- Content Calendar Framework
Brand Development
Clarify your story. Show up like a leader.
Your brand isn’t just your logo—it’s how your team shows up and how your buyers remember you. We help you define, differentiate, and equip your team to own the message.
- Brand Strategy & Architecture
- Positioning, Messaging & Brand Voice
- Visual Identity & Brand Guidelines
- Internal Brand Templates & Essential Collateral
Marketing Activation
Turn strategy into results.
We build the tools, campaigns, and systems your team needs to market confidently—and support your reps with what actually works in the field.
- HVAC Campaign Playbooks
- Sales Enablement Literature & Presentations
- Digital Campaign Execution (email, social, content)
Nerd Herd Story
Fueled by Passion. Founded in Expertise.
Nerd Herd was founded by Ashlei Rolloff in 2015 to fill a need in the HVAC marketplace- An agency that understands how to market to technical audiences. We partner with commercial manufacturers and rep firms to empower your marketers to excel in their roles and position your firm as an industry leader.
Partners, Not Projects.
We partner with your existing marketing team to fill the gaps with specialized services or we can act as an extension of your company to provide the industry expertise you need and reduce the learning curve most creative agencies endure.
We can serve as your full marketing team for about the same cost as a single marketing manager. With our decades of HVAC experience, we can get started on your projects quickly so you can focus on building relationships with your customers.
B2B2C HVAC Expertise
Our team has a deep understanding of B2B2C marketing in the HVACR industry. Working exclusively with HVACR businesses we eliminate the learning curve that most agencies endure.
Strategic Alignment
We align marketing tactics with your sales goals, to ensure each deliverable is created with your business objectives in mind. Our strategic approach optimizes your marketing budget and accelerates achieving your goals.
Old Fashioned Values
We may be a modern marketing agency, but we know that the foundation of building lasting relationships lies in integrity, transparent client communication and reliability.
A Few of Our Clients
