AI for companies
Get 10 hours a week back
for every person on your team.
Your team is buried in inbox triage, follow-up, and admin work that AI can handle today.
Nerd Herd builds your AI implementation roadmap and trains your people to run AI employees that take that work off their plate. Every build is measured in hours recovered and dollars on your P&L.
Quick answer
What is Nerd Herd AI training for companies?
Nerd Herd teaches HVAC and building-product teams to build AI employees on Claude by Anthropic. The February 2027 cohort runs four live 90-minute sessions on Thursdays, February 11 to March 4, 11:00am to 12:30pm CT, for $1,997.99 per seat. Each person builds two AI employees: an AI executive assistant and one role of their choice. Companies that want a plan first can book an AI implementation roadmap.
What is an AI employee?
An AI employee is an AI assistant set up to own one job inside your business. It has a defined role, written instructions, your company knowledge and brand voice, connections to tools like email, calendar, CRM, and files, and a human owner who reviews its work.
Your guide
We run Nerd Herd on AI employees managed by humans.
We know what it takes to lead a lean team with a full plate. Ashlei Rolloff has spent more than a decade building marketing and operations teams for HVAC manufacturers and rep firms.
Today our own team runs AI employees for executive support, project management, marketing, finance, and sales. Each one has a defined role, a trained brain, and a human owner. We teach you the exact build we use every day.
What graduates say
People who built AI with Ashlei
“I would say to take the workshop. It can take your understanding of AI tools to the next level. I have experienced ways that it will streamline my day for me and this is just the beginning.”
“This was a great introduction into AI/Claude and was jam packed content class! It was well taught, thoughtfully organized and easy to follow. I would highly recommend this class to anyone looking to build their knowledge and confidence with AI/Claude.”
“I learned so much from Nerd Herd's AI training that I feel my skills are super charged to support my work on another level now having gone through the hands-on training.”
“The guidance, prompts and framework that Ashlei provided will help you use AI in a safe and secure environment.”
“She gave real-world examples we could use right away, helped us with the tech stuff patiently, and for me sparked ideas and thoughts I would not have had otherwise.”
“Ashlei is a great coach who breaks it down in digestible chunks. The way the bootcamp is laid out allows you an opportunity to dive in and dig deeper, and then take some time to process before moving too quickly.”
The plan
Three steps to your first AI employees
01
Pick your path
Save a seat in the February cohort, or book a roadmap call to map AI across your company.
02
Build live
Build two AI employees on your real work, with Ashlei guiding every step.
03
Measure and scale
Track the hours recovered, show leadership the ROI, and hire your next AI employee.
Two ways to work with us
Roadmap your company.
Train your team.
For leadership
AI implementation roadmap
We map where AI fits across your sales, operations, and marketing workflows. You get a written, prioritized plan showing what each workflow costs today, the AI employee that takes it over, and the return on each build.
- Workflow audit by department
- Build list ranked by ROI, with the hours and dollars behind each one
- Tool, connector, and data access plan your IT team can approve
- Guardrails: brand voice, human review, approval steps, and a named owner for every AI employee
For your team
Team training
Your people learn to build and manage AI employees using our Six Levels of AI framework. Live, hands-on, and built on your real work.
- 4 live sessions, 90 minutes each
- Two AI employees built per person
- Your own ROI calculated in week 1
- Taught on Claude by Anthropic
Live cohort • 4 sessions
Build your first
2 AI employees
Thursdays, February 11 to March 4, 2027 • 11:00am–12:30pm CT • Live online
You walk out of week 4 with two working AI employees and the framework to build every one after them.
AI employee #1
AI executive assistant. Everyone builds this one together: inbox triage, calendar management, meeting prep, and follow-up.
AI employee #2
Your choice: sales follow-up, proposal writer, project manager, marketing content, or finance and reporting.
$1,997.99 per seat. Sending your team? Add seats at checkout.
Session breakdown
Built live.
Four sessions.
Week 1 • Thursday, February 11 • 11:00am–12:30pm CT
Learn the framework and find your hours
Learn the Six Levels of AI. Pick the workflows your AI employees take over, and calculate what they cost you today. You leave with your own ROI number.
Week 2 • Thursday, February 18 • 11:00am–12:30pm CT
Build AI employee #1
Write its brain: role, instructions, brand voice, and knowledge. Put your AI executive assistant to work the same day.
Week 3 • Thursday, February 25 • 11:00am–12:30pm CT
Connect it and start AI employee #2
Connect your AI employees to email, calendar, CRM, and files. Start building the role you picked.
Week 4 • Thursday, March 4 • 11:00am–12:30pm CT
Deploy, measure, and plan your next hire
Set guardrails, confirm your ROI, and map the next AI employee your team needs.
Built on Claude by Anthropic
This class is taught on Claude.
Every lesson, demo, and template uses Claude's tools and language.
- You need a Claude Pro account at minimum ($20/month).
- You need approval from your IT team to use Claude at work.
Talk to IT before you sign up. Confirm your company allows Claude and can connect it to your email, calendar, and files. If your company is new to Claude, start that conversation now so you arrive ready to build on February 11.
Using ChatGPT or another platform? You can apply the framework there on your own. Lessons, templates, and support are built for Claude only.
The ROI case
Your seat pays for itself
in four weeks.
Recovered capacity per person, per year
$26,000
Hours saved per week × loaded hourly cost = weekly value recovered
| AI executive assistant | 5 hrs/week | $250/week |
| Your second AI employee | 5 hrs/week | $250/week |
| Total per person at $50/hour | 10 hrs/week | $500/week |
4 weeks: $2,000 recovered. The seat is paid for.
Send 3 people: $78,000 a year in recovered capacity.
Cost to run it: $20/month for Claude Pro.
Illustrative example. In week 1 you calculate your own numbers with your own workflows and labor cost.
Save your seatEvery month you wait costs about 40 hours per person.
That time goes to inbox triage, status updates, and copy-paste reporting. Picture March instead: two AI employees handling the busywork, a team focused on customers, and an ROI number leadership can see on the P&L.
Who this is for
Leaders and teams at HVAC and building-product companies who want AI handling real work in daily operations. No coding required. Bring a laptop, a Claude Pro account, and access to your email, calendar, and one core work tool.
Common questions
FAQ
How much does AI training for a team cost?
$1,997.99 per seat for the four-week cohort. Each person also needs a Claude Pro account at minimum ($20/month). At 10 hours saved per week and a $50 loaded hourly cost, one seat pays for itself in four weeks.
How long does it take to build an AI employee?
Your first AI employee is built and working by week 2 of the cohort. Your second is connected and deployed by week 4.
What is an AI implementation roadmap?
A written plan that audits your sales, operations, and marketing workflows, ranks AI builds by ROI, lists the tools and data access your IT team needs to approve, and assigns a human owner to every AI employee.
Do I need technical skills?
No. If you can write a clear email, you can build an AI employee. Every step is demonstrated live before you do it.
Which AI platform do we use?
Claude by Anthropic. You need a Claude Pro account at minimum ($20/month). The class is taught on Claude only.
Can I use ChatGPT instead?
You can apply the framework on any platform after class. Lessons, templates, and support are built for Claude only.
What should I check with IT?
That your company allows Claude, and that it can connect to your email, calendar, CRM, and files. Have this conversation before you sign up.
What if I miss a session?
Every session is recorded. You get the recording and materials within 24 hours. Attend live when you can, since the build time and Q&A happen in the room.
Can I send my team?
Yes. Add seats at checkout. Each person builds their own two AI employees.
What if we want Nerd Herd to build it for us?
Book a roadmap call. We scope the build and run it with your team.
Save your seat
Build your first 2 AI employees
this February.
Four live sessions. Thursdays, February 11 to March 4. 11:00am to 12:30pm CT.
Led live by Ashlei Rolloff. Taught on Claude by Anthropic.
Need a company-wide plan first? Book a roadmap call.
Build Your First 2 AI Employees
$1,997.99
Per seat. All four sessions, recordings, and templates. Add seats for your team at checkout.
