Manufacturer Case Study
THE SITUATION
Griswold Controls needed a new website that was able to support vast amounts of technical product literature to support their rep network. Not only did they need a design that better represented their brand, but they also required a better user experience that was easy to navigate.
Services: Web design and development, SEO (search engine optimization), copywriting.
What We Did
In our strategy sessions, we pinpointed the specific requirements for organizing and presenting materials effectively. We focused on the integration of a user-friendly interface that seamlessly accommodates vast content.
Griswold received not only a visually appealing design that aligned with the brand’s identity but also a robust back-end structure to support the organization and accessibility of their extensive product literature that is easy to update. Nerd Herd’s expertise extended to trouble-shooting and ensuring smooth functionality, resulting in a website that exceeded Griswold Controls’ expectations, offering an optimal user experience for both reps and their customers.
Nerd Herd continues to partner with Griswold Controls for ongoing content marketing needs.
01.
Solution:
Performance Optimization
Nerd Herd addressed Griswold Controls’ challenge by creating a unique WordPress website. Understanding the need for a platform that supports extensive technical product literature we made it easy for reps and end users to navigate extensive content with ease. Our team worked closely with Griswold Controls to define a design that not only represented their brand accurately but also prioritized an enhanced user experience for easy navigation.
02.
Strategy
In our strategy sessions, we pinpointed the specific requirements for organizing and presenting materials effectively. We focused on the integration of a user-friendly interface that seamlessly accommodates vast content.
Griswold received not only a visually appealing design that aligned with the brand’s identity but also a robust back-end structure to support the organization and accessibility of their extensive product literature that is easy to update. Nerd Herd’s expertise extended to trouble-shooting and ensuring smooth functionality, resulting in a website that exceeded Griswold Controls’ expectations, offering an optimal user experience for both reps and their customers.
Nerd Herd continues to partner with Griswold Controls for ongoing content marketing needs.
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