About Nerd Herd
we are more than marketing consultants
we are strategic growth partners for HVAC businesses ready to scale with intention
Our focus is on helping you strengthen your market position, drive measurable results, and build a brand foundation that supports sustainable success.
Through Strategic Consulting, Executive Coaching, and Brand Development, we work shoulder-to-shoulder with leadership teams to bring clarity, structure, and results-driven strategy to every initiative. Our process goes beyond surface-level marketing: we align brand, operations, and business goals into a cohesive growth engine designed for long-term impact.
We believe marketing should strengthen your company from the inside out — not create external agency dependency. That’s why our B.U.I.L.D process is structured to empower your internal team. We guide, coach, and equip your staff with the tools, systems, and skills needed to own your brand execution — building internal capabilities that improve retention, enhance culture, and make marketing an integrated part of your business engine.
Our clients choose Nerd Herd because they are ready to do business differently. They understand that real growth doesn’t happen by accident or legacy. It happens through insight, structure, and strategic action — all supported by a partner who’s understands the complexities of our industry.
Our Why
To help HVAC businesses build companies that scale intentionally, create meaningful connection, and drive lasting impact — on a strategic foundation built for growth.
To help HVAC businesses build companies that scale intentionally, create meaningful connection, and drive lasting impact — on a strategic foundation built for growth.
Our Guarantee
Because we specialize in HVAC, we guarantee a revenue-aligned marketing strategy that delivers clarity, confidence, and measurable growth—no fluff, no guesswork.
Your HVAC marketing. Clear. Confident. Accountable.
Our Values
Dictate Our Actions
Stay Curious
Curiosity isn’t just encouraged—it’s expected. We believe learning never stops, and the best ideas come from asking smart questions, exploring new perspectives, and staying open to change. We keep growing our skills, question the norm to find better ways, and listen to different ideas while adjusting as we go.
Bold Focus
We don’t just work hard—we work with bold focus. Every project, task, and decision moves us closer to a real goal. We’re motivated by intentional progress, not just activity. We stay focused on what matters most, push through challenges, and connect our work to results.
Own it & Elevate
We bring our best effort to everything we do—not because we have to, but because we care. We take pride in the details, own our work, and look for ways to make it even better. We step up when something needs to be done and never settle for “good enough.”
Go Giver
We believe that the more we give, the more we all succeed. Whether it’s helping a teammate, sharing knowledge, or going the extra mile for a client, we put people first. We share what we know, offer support when needed, and look for ways to add value in everything we do.
At the core of everything we do are our values
Our values are the essence of our company, leading our interactions with each other and our clients. They serve as the foundation for our actions, guide our decision-making, and define who we are as a company.
Our driving motivation is to empower our partners by creating marketing programs that align with business and sales goals so that marketing compliments the direction the company is headed. This ensures that our customers achieve exponential growth, as we believe that your success is the ultimate measure of our own. This is why ‘Empower partners for exponential growth‘ is our guiding principle.
Nerd Herd Story
Fueled by Passion. Founded by Expertise.
Nerd Herd was founded by Ashlei Rolloff in 2015 to fill a need in the HVAC marketplace – An agency that understands how to market to technical audiences. We partner with commercial manufacturers and rep firms, like you to empower the marketing teams to excel in their roles.
