About Nerd Herd
we are more than marketing consultants
we are strategic growth partners for HVAC businesses ready to scale with intention
Our focus is on helping you strengthen your market position, drive measurable results, and build a brand foundation that supports sustainable success.
Through Strategic Consulting, Executive Coaching, and Brand Development, we work shoulder-to-shoulder with leadership teams to bring clarity, structure, and results-driven strategy to every initiative. Our process goes beyond surface-level marketing: we align brand, operations, and business goals into a cohesive growth engine designed for long-term impact.
We believe marketing should strengthen your company from the inside out — not create external agency dependency. That’s why our B.U.I.L.D process is structured to empower your internal team. We guide, coach, and equip your staff with the tools, systems, and skills needed to own your brand execution — building internal capabilities that improve retention, enhance culture, and make marketing an integrated part of your business engine.
Our clients choose Nerd Herd because they are ready to do business differently. They understand that real growth doesn’t happen by accident or legacy. It happens through insight, structure, and strategic action — all supported by a partner who’s understands the complexities of our industry.
Our Why
To help HVAC businesses build companies that scale intentionally, create meaningful connection, and drive lasting impact — on a strategic foundation built for growth.
Our Values
Dictate Our Actions
Own it & Elevate
Stay Curious
Bold Focus
Go Giver
At the core of everything we do are our values. Our values are the essence of our company, leading our interactions with each other and our clients. They serve as the foundation for our actions, guide our decision-making, and define who we are as a company.
Our driving motivation is to empower our partners by creating marketing programs that align with business and sales goals so that marketing compliments the direction the company is headed. This ensures that our customers achieve exponential growth, as we believe that your success is the ultimate measure of our own. This is why ‘Empower partners for exponential growth‘ is our guiding principle.
Nerd Herd Story
Fueled by Passion. Founded by Expertise.
Nerd Herd was founded by Ashlei Rolloff in 2015 to fill a need in the HVAC marketplace – An agency that understands how to market to technical audiences. We partner with commercial manufacturers and rep firms, like you to empower the marketing teams to excel in their roles.
