Manufacturer case study
A website built for the reps who sell the product
Griswold Controls makes flow control valves for commercial HVAC systems. Its rep network needed fast access to a deep library of technical literature, and the old site made that hard.
- Web design and development
- SEO
- Copywriting
The story
From problem to result
The situation
Literature buried in a hard site
A large library of technical product literature lived on a site that was hard to navigate, and the design no longer matched the brand.
What we did
A site built around the content
We mapped how reps and engineers look for product information, then built a WordPress site and back end organized around that content and easy for Griswold to update.
The result
Reps find what they need
Reps and their customers move through the full product library with ease, and Griswold updates it without a developer. We still support Griswold with ongoing content marketing.
