Manufacturer’s Rep Case Study
THE SITUATION
Mechanical Resource Group was looking to relaunch a service to their local building owner customers. With a tried and true service offering in place, they needed to polish up the sales enablement materials so they can confidently market their proprietary solution to the right demographic and vertical market. They needed to ensure that the Mechanical Resource Group brand was fluid across all materials and the refreshed materials reflected the strength of their brand name.
Services: Web design, print flyer, email marketing, and sales enablement PowerPoint.
What We Did
In our sessions, we identified key elements that would strengthen the brand’s presence across all materials. This process included a meticulous review of their existing sales materials and enhancements to underscore the strength of the Mechanical Resource Group name. Given our knowledge of building owners, we were familiar with their concerns and, more specifically, the challenges faced by legacy buildings. This insight informed our strategy to position the Predictable Building service as a tailored solution.
Our team seamlessly implemented design elements and messaging strategies across various channels, including the website, flyer, email campaigns, and PowerPoint, ensuring clear communication of the service. The deliverables not only showcased the tried and true service but also highlighted the capability to address the demands of historical buildings with limited resources. Nerd Herd’s expertise culminated in a cohesive representation of the refreshed sales materials, empowering Mechanical Resource Group to confidently market their proprietary solution to the targeted demographic and vertical market.
01.
Solution:
Relaunching A Service
Nerd Herd understands how your customers experience your brand and the value that creating branded content when launching or relaunching a service. In this case, we took the time to understand the specific needs of building owners, more specifically those who own legacy buildings. With a deep understanding of their needs, new sales enablement materials were created to present this service in a compelling way.
Additional Case Studies
