Content Marketing
We Speak Fluent Engineer™
In the HVACR world, your content serves a vital role as the key to fostering connections with your customers – ensuring they know, like, and trust you. Achieving this powerful trifecta involves staying relevant, maintaining consistent communication, and ensuring your marketing mirrors your technical aptitude.
Understanding that your marketing is more than just a message, it’s a reflection of your reputation, we emphasize the importance of extending your content beyond the office walls to resonate online with your customers. This is where our specialized team excels, fluently navigating the language of engineers.
Bridging the Gap - Technical Expertise & Marketing
Unlike traditional marketing agencies, we understand that technical expertise is essential to effectively communicate the value of your products and services. Nerd Herd emerges as your partner in crafting technical content that not only builds trust but also drives leads. With decades of experience, our seasoned team of strategists and writers specializes in the unique demands of the HVACR industry.
Whether you’re launching a product or developing an integrated marketing campaign, our focus on creating highly technical content becomes your key to success. We intimately understand what resonates with engineers, contractors, building owners, architects, and service techs. Our approach goes deeper than feature/benefit messaging, delving into value-driven marketing that addresses the pain points your customers experience. All this while remembering that technical audiences are averse to being marketed to. Hence, our approach is to position you as a spring of knowledge, avoiding marketing gimmicks and fluff.
What is content marketing?
Content marketing is defined as a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage customers. It goes beyond traditional advertising by providing informative, educational, or entertaining materials that align with the interests and needs of your customers. The aim is to build trust, establish authority, and foster long-term relationships with customers. Think of this type of marketing as a way to extend your expertise to an online format that is informing your customers 24/7.
In the context of HVACR, content marketing involves crafting technical narratives, such as white papers, blogs, corporate branding/recruiting videos, and other materials, that not only showcase the expertise of a company but also address the challenges and concerns of technical audiences. This approach positions the brand as a valuable resource, guiding customers through their journey and establishing a meaningful connection that goes beyond transactional interactions. We provide our customers with:
- Annual Content Calendar Planning
- Quarterly touch points to align marketing and sales
- Revenue generating campaigns and brand awareness campaigns
- Creative Services- monthly email campaigns, custom branded templates for creative teams to utilize, blogs, sales literature & enablement materials, white papers, social media templates and video production/editing.
Creative services are priced by the project. Please reach out to us for an estimate.
Manufacturer's Rep case study
Sales Enablement Materials
We are a marketing agency that understands how to speak to engineers, contractors and other technical audienes. Relaunching a service offering entails sales enablement materials that are positioned properly towards a specific audience’s values. In this case study, Nerd Herd created cohesion in messaging and branding allowing this rep to showcase the strength of their brand name.
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