Marketing strategy and planning
Strategy first, then tactics
Random flyers and one-off campaigns burn budget. We start with where your business is going and what sales needs to hit, then build a marketing plan that ties every dollar to those goals.
Get sales and marketing on one plan
We start with your business goals and sales targets. Brand and marketing goals line up behind them before we talk about a single tactic, so your team stops chasing shiny objects.
Know exactly who you sell to
Personas, voice-of-customer messaging, and a map of how your buyers make decisions give every marketing dollar a target. When you know who buys and why, your content attracts the right people and converts them.
Strategic services
Every strategy engagement starts with discovery. We learn your company, review what you already have, and bring back recommendations within two weeks.
Discovery session
We examine your positioning, messaging, and outreach, then show you the gaps and how to close them. Discovery comes before all strategic planning work.
$5,000 one-time investment
Brand strategy
Your brand decides whether buyers pay attention. We run a competitive analysis, research your target customer, define your positioning, and review your messaging.
$15,000 to $25,000 one-time investment
Marketing strategy
We map what to create, for whom, and when, then pick channels based on where your buyers spend time. Reporting tracks conversions so you see the return.
$10,000 one-time investment
Content calendar
We plan 12 months of content, month by month, with target keywords that fill the gaps in your digital presence.
Final investment depends on what discovery uncovers.
Our process
Strategy before content
We build the strategy first, then the content. Our funnel approach turns strangers into leads one stage at a time.
More ways we help
Explore more ways we help
Questions about HVAC marketing strategy
What does an HVAC marketing strategy include?
Positioning, a messaging hierarchy, a product launch framework, a 12-month marketing plan, and a budget ranked by return.
Who is strategic consulting for?
Manufacturers with a marketing coordinator and no strategy behind the work. Most start with the 90-business-day Strategic Foundation engagement.
Can our team run the plan after you build it?
Yes. You own the plan, and we coach your team through execution. Optional monthly support is available if you want Nerd Herd to run part of the work.
Ready to win more work?
Book a 30-minute strategy call and we will show you where your marketing is losing bids.
