Content Marketing
Content engineers trust
Engineers and contractors buy from brands they trust. Consistent, technical content is how you earn that trust before the first sales call.
Your content is your reputation online. Our writers know HVACR, so your articles, guides, and sales tools read like they came from your own engineers.
Technical expertise, written for buyers
Most agencies learn HVACR on your budget. Our strategists and writers already know the industry, so we turn your product knowledge into content that earns trust and brings in leads.
We write for engineers, contractors, building owners, architects, and service techs. Technical buyers tune out fluff, so we lead with the problems they solve every day and position your team as the source of answers.
What is content marketing?
Content marketing is useful, consistent content that attracts buyers and earns their trust over time. For a manufacturer, it puts your expertise online where customers research around the clock.
In HVACR, that means white papers, blogs, application guides, recruiting videos, and sales tools that answer the questions technical buyers ask. Every engagement includes:
- Annual content calendar planning
- Quarterly sales and marketing alignment meetings
- Revenue and brand awareness campaigns
- Creative services: monthly emails, branded templates, blogs, sales literature, white papers, social templates, and video production
Creative services are priced by project. Book a call for an estimate.
Rep firm case study
185% more form submissions for an HVAC rep firm
A commercial HVAC rep firm handed us its marketing, including a service relaunch. One year later, form submissions were up 185% and LinkedIn followers were up 639%.
More ways we help
Explore more ways we help
Questions about content marketing for manufacturers
What is content marketing for HVAC manufacturers?
Technical articles, case studies, application guides, and sales tools that answer the questions engineers and contractors ask before they specify a product.
What sales enablement materials do reps need?
Current sell sheets, product presentations, application guides, and case studies they can share in a meeting or an email.
Who writes the technical content?
Our writers work with your engineers and product managers, then translate the specs into language buyers understand. Your team approves every piece before it goes out.
Ready to win more work?
Book a 30-minute strategy call and we will show you where your marketing is losing bids.
