AHR Orlando 2025 is well under way, and before we start to think about AHR Las Vegas 2026, I’m taking a moment to jot thoughts for next year. If you’re in HVAC marketing, you already know this isn’t just a trade show, it’s the event where the industry converges to see what’s new, connect with partners, and gain insights that shape the year ahead. But if you don’t go in with a plan, it’s easy to get lost in the chaos.
While navigating Orlando for two previous AHR Expos, I’ve gathered the best tips to help you be more efficient and strategic when you hit Las Vegas next year.
1. Plan Your Show Strategy Like a Pro
📌 Make a show list – Before you even step onto the expo floor, make a list of the booths and people you need to see. Organize it in your phone by hall and booth number so you can work through it efficiently. Once you meet someone, check them off, that way, you know who to follow up with later.
📌 Allow buffer time – You’ll run into people, this industry is like a family and as you build your network, there will be lots of hallway chats. That’s part of the magic of AHR. Plan for at least 15-30 minutes between stops to allow for quick, unexpected conversations without throwing off your schedule.
📌 Download the AHR app early and familiarize yourself with bus schedules, educational sessions, and booth locations. With Vegas’ massive layout, this small step will save you a lot of time.
2. Dress for Comfort & Efficiency
👟 Wear comfortable shoes. Heels? That’s a rookie move. Stick with stylish flats or tennis shoes. Everyone gets a pass on sneakers with dress pants at AHR, it’s about survival, not fashion. You can still look AMAZING by dressing up with a bright blazer or dress with a fun and loud pattern.
🎒 Bring a backpack. Skip the one-shoulder purse or tote bag. After a few hours of carrying samples, flyers, and giveaways, your back and shoulders will thank you.
3. Stay Fueled & Hydrated
🥤 Expo food isn’t great. Bring snacks and a refillable water bottle to stay energized. Liquid IV packets are a game-changer if you’ve had long nights (or early mornings).
☕ Get coffee at your hotel. Lines at the expo can be brutal, and starting your day caffeine-deprived is not the way to go. Most hotels will have Starbucks in the lobby or near by.
4. Network with Purpose
🤝 Connect on LinkedIn before the show with key manufacturers, reps, and marketers in your space. AHR is about relationship-building as much as it is about the latest HVAC tech.
📇 Follow up after the show. A quick email or LinkedIn message within 48 hours keeps the conversation going. If you made a solid connection, consider setting up a recurring check-in every month to build long-term relationships.
💬 Networking is a two-way street. Ask, “How can I support you?” when meeting new people, it’s a small shift that makes a big impact.
5. Walk the Show with a Marketer’s Eye
📌 Look for inspiration – Pay attention to booth designs, marketing materials, and promotional giveaways. Which stands are drawing the biggest crowds? What messaging is resonating?
📌 Attend at least one booth happy hour. Mondays are a great time for these before evening dinners start.
6. Keep Track of What Works (and What Doesn’t)
📂 Create a running AHR document – Keep notes on: ✔ Restaurants you liked ✔ Transportation tips ✔ Booths you found valuable ✔ Lessons learned for next time
🛫 Attending ASHRAE Winter Conference? Put it on your radar now, it’s worth checking out.
🏆 Consider attending the HVAC Tactical Awards. It’s growing every year and a great event to experience at least once. This is a premiere event where blue collar goes black tie.
Originally published in Ashlei Rolloff’s HVAC Leaders newsletter on LinkedIn.
Quick answers
How should HVAC marketers prepare for AHR Expo?
Make a list of the booths and people you need to see, organized in your phone by hall and booth number. Check people off as you meet them so you know exactly who to follow up with.
What should you wear to AHR Expo?
Dress for comfort and efficiency. You will walk the show floor for hours, so prioritize comfortable shoes and practical layers.
How can marketers get more from walking the show floor?
Walk the show with a marketer’s eye. Note which booths draw crowds, which messages land, and what competitors launch, then track what works for your own next show.
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