Work With Us: HVAC Manufacturer Marketing

Two ways to start

Win more work with marketing that has an owner

Both paths are run by a team that already speaks spec sheet.

Monthly retainer

We run it for you

“I just don’t have anyone who knows how to do it.”

Your full marketing function, built and run by us
Sales tools, website, and campaigns
Results reported to leadership monthly

Best for: no marketing team

Book a strategy call

Strategic Foundation

We build the plan you own

“We have marketing activity. We just don’t have a strategy.”

Positioning and messaging
A repeatable launch framework
A 12-month plan and budget your team runs

Best for: a coordinator with no strategy

Book a strategy call

What changes

When marketing has an owner

Win more bids

Your brand and proposals look as strong as your product.

Launch products that land

Every launch ships with positioning, a rep kit, and a campaign.

Equip your reps

Sell sheets and presentations reps reach for first.

Inside every engagement

The services behind the results

Strategic consulting

Positioning and launch strategy.

Learn more

Demand generation and SEO

Get found by specifiers.

Learn more

Website development

Fast product selection for reps.

Learn more

Content marketing

Technical content reps share.

Learn more

Industries we serve

Built for the building-products channel

HVAC manufacturers
Plumbing and mechanical
Building automation and controls
Fire protection and life safety
Commercial refrigeration
Distribution channel partners

Client reviews

What our clients say

    
 
 
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   Greg Groppoli 
 May 9, 2024
 
 
  I hired Ashlei and her team to build my first website. I had some very out-of-the-ordinary requests for my site and her team executed this flawlessly. I am a novice when it comes to websites and internet content but Ashlei's communication and professionalism immediately brought me comfort and confidence that I had chosen the right firm. I have since received several complements on my site from customers and it has helped immensely in my goals to grow my business. Would highly recommend!
  
 
      Posted on Google  
   
   Nick Meidl 
 February 28, 2024
 
 
  Ashlei and team were so easy to work with and helped with ideas to bring more business. The "Free Estimate" tool they created for my website generated 30% of my first years business. Easy to work with, very professional, and know what needs to be done to get results. HIGHLY RECOMMEND!
  
 
      Posted on Google  
   
   Tracy Kelly 
 February 16, 2024
 
 
  I’ve worked with the Nerd Herd team and they are great! Highly recommend.
  
 
      Posted on Google  
   
   Randy Amborn 
 February 9, 2024
 
 
  Ashlei Rolloff and her colleagues are rapidly building a reputation as the go-to agency for HVACR marketing. She brings experience with a leading rep and a drive to succeed to the table. In my opinion, based on a 40-year career in HVAC marketing, this will deliver superior business results than a larger or less-specialized agency. I'd advise HVAC reps and manufacturers alike to consider Nerd Herd as a marketing partner.
  
 
      Posted on Google  
   
   Melissa Kalish 
 January 29, 2024
 
 
  We LOVE NerdHerd, and are so fortunate to have them as part of our Marketing team. The HVAC industry is very niche, especially as a manufacturer's rep, and it would be painful, expensive and time consuming to bring on a marketing firm who isn't well-versed in this industry. NerdHerd eased that pain for us and have helped us tremendously in our market. We are very grateful for the HVAC knowledge of Ashlei, and the PM work of her skilled team (especially Kristine, Eric and Anthony). I cannot recommend NerdHerd enough!
  
 
      Posted on Google  
   
   Oxygen8 
 January 17, 2024
 
 
  We had a fantastic time working with Ashlei and the team at Nerd Herd! They took the time to really understand our business and marketing goals, and helped to create tailored and practical marketing plan for our small team.

They were quick to respond and provided transparency throughout the entire process. If you're in the HVAC industry and looking to improve your marketing, we highly recommend contacting the Nerd Herd team!
  
 
      Posted on Google  
   
   rob lee 
 April 18, 2023
 
 
  Awesome company to work with.
  
 
  
  
 
 
   Google rating score: 5.0 of 5, based on 7 reviews

FAQ

Questions about working with Nerd Herd

What does an outsourced marketing department for an HVAC manufacturer include?

Nerd Herd owns strategy, positioning, sales enablement, your website, content, and campaigns. You get one team that plans the work, does the work, and reports results to leadership every month.

Do you work with manufacturers outside HVAC?

Yes. We work with commercial building-product manufacturers that sell through the same reps and spec process, including plumbing and mechanical, building automation and controls, fire protection, and commercial refrigeration.

We already have a marketing coordinator. Is Nerd Herd still a fit?

Often, yes. Coordinators handle execution well. We build the strategy and the plan they execute, then coach them through it so your team owns the results.

How do we get started?

Book a 30-minute strategy call. We learn what you sell and where bids are slipping, then recommend the engagement that fits your team.

Ready to win the work your product deserves?

Thirty minutes is enough to find where your marketing is losing bids and what to fix first.

Book a strategy call

Marketing for HVAC and building-product manufacturers

Outsourced marketing for HVAC manufacturers

Win more work with marketing that has an owner

We run it for you

We build the plan you own

When marketing has an owner

Win more bids

Launch products that land

Equip your reps

The services behind the results

Strategic consulting

Demand generation and SEO

Website development

Content marketing

Built for the building-products channel

What our clients say

Questions about working with Nerd Herd

Ready to win the work your product deserves?

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